cold calling

cold calling
A method of selling a product or service in which a sales representative makes calls, door-to-door, by post, or by telephone, to people who have not previously shown any interest in that product or service. In view of the high cost of maintaining a salesforce, many companies direct their sales representatives to those potential customers who are favourably disposed to the supplier (either as an existing customer or by replying to a press advertisement). When companies wish to extend their market to new customers, the sales representative must be willing to call on a large number of people, many of whom will show no interest in the product. The primary objective in cold calling is to establish a favourable relationship quickly, enabling the representative to explain the benefits of their product or service before being dismissed.

Big dictionary of business and management. 2014.

Look at other dictionaries:

  • Cold calling — is the marketing process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The word cold is used because the person receiving the call is not expecting a call or has not… …   Wikipedia

  • cold-calling — calling potential new customers in the hope of selling stocks, bonds or other financial products and receiving commissions. Bloomberg Financial Dictionary * * * cold calling UK US noun [U] ► MARKETING the act of phoning or visiting a possible… …   Financial and business terms

  • cold calling — noun [uncountable] Thesaurus: advertising, marketing and prhyponym telephone calls and types of telephone callhyponym activity of sellinghyponym Main entry: cold call …   Useful english dictionary

  • cold-calling — ˌcold ˈcalling noun uncountable the practice of telephoning sb that you do not know, in order to sell them sth Derived Word: ↑cold call …   Useful english dictionary

  • cold calling — call call 2 noun [countable] 1. an attempt to speak to someone by telephone: • Calls cost 36p a minute cheap rate, 48p at all other times. • If you wish to be added to the mailing list, please give me a call on the number above. • Andrew Walker… …   Financial and business terms

  • cold calling — /kəυld kɔ:lɪŋ/ noun the act of making cold calls on potential customers ▪▪▪ ‘…the board is considering the introduction of a set of common provisions on unsolicited calls to investors. The board is aiming to permit the cold calling of customer… …   Dictionary of banking and finance

  • Cold Calling — A method used by brokers to obtain new business by making unsolicited calls to potential clients. There are mixed opinions on the ethicality of cold calling, many counties have put forward legislation restricting this practice …   Investment dictionary

  • cold calling — A method of selling a product or service in which a sales representative makes calls, door to door, by post, or by telephone, to people who have not previously shown any interest in the product or service. In the UK, the selling of investments by …   Accounting dictionary

  • cold calling — Mktg the practice of making unsolicited calls to customers or consumers in an attempt to sell products or services. Cold calling is disliked, particularly by individual consumers, and is an inefficient way of selling as the take up rate is very… …   The ultimate business dictionary

  • Cold Calling — Als unerwünschte telefonische Werbung gelten so genannte Initiativ Anrufe durch Unternehmen gegenüber Privatpersonen, die in der Fachsprache als Cold Calls, Anrufe aus der Kalten, Kaltakquise, bezeichnet werden. Derartige, vom Angerufenen nicht… …   Deutsch Wikipedia

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